¹ Technical test in a lab on frizzy hair, vs. naturally dried hair
² Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
³ Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁴ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair
⁵ Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁶ Technical test in a lab on frizzy hair, vs naturally dried hair
⁷ Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁸ Vs ghd Gold.
⁹ Vs ghd Max. Technical test in lab show ghd chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
¹⁰ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
*see promotion TERMS AND CONDITIONS